According to wikipedia:
“Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, usefulness of systems,physical exercise, traffic violations, voter apathy, and more. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. However, individual and contextual differences exist.“
I strongly believe in the positivity of gamification and its benefits for its users. Adding game elements to a non-game world can make it more fun, positively addicting, and appear less challenging/more doable. All that motivates us and helps us in striving to be our best, to move forward and tackle whatever lies ahead.
Gamification does not need to look like a typical video game as you know it. Adjusted to the appropriate target group, and pushing the product’s/brand’s features, it can take any form.
Personally, I am also very interested in “offline gamification”. With technology rapdily evolding, people easily connecting wireless worldwide, we have unlimited possibilities. And though I find that amazing and definately useful, I also wonder, how far I can implement gamification elements into print (offline) products. By limiting myself, I find new solutions and also try to get away from a digital world every once in a while.
I’d be happy if you challenged me to gamify your product!